Spinifex generates 2D and 3D motion graphics specifically
for these “flexible” screens. Based in Darlington
it has established itself in a niche market where art and technology merge for
use in the commercial world. Recently, work the company produced for the
Beijing Olympics added to its list of achievements. “Spinifex produced content
that ran on a 14-metre high LED scroll that featured in the opening ceremony,”
says Mr Taylor. The Silk Road, Marco Polo and
Tai Chi scenes projected on the rim of the giant screen, were among the scenes
produced by the Spinifex team.
At Spinifex, a modest team of 45 uses large screens as a
canvas to deliver powerful messages. Most of the work is seen on an
international stage. It has produced content for the 2006 Asian Games’ opening
and closing ceremonies, generating images for a screen 126 metres wide, as well
as creative media for sporting events like the Rugby
and FIFA World Cups.
Everything is produced digitally, making the whole process
economically viable. However, Mr Taylor says one disadvantage in working in the
field is the difficulty faced in file delivery. Spinifex often transfers very
large, high-resolution files, electronically.
Yet the company remains at the forefront of its field. “Not
many people are doing what we do,” says Mr Taylor. “Plus, our technical
understanding puts us ahead of the other four companies experimenting in the
space.”
He says the future possibilities are exciting. “It’s
experimental, and it’s not just about creating content to watch but it’s fast
becoming content that is more immersive, and interactive for the audience.”
Photo: Ali Blogg – Caption: Spinifex
Source:
South Sydney Herald October 2008 www.southsydneyherald.com.au