Frost Presentation on Brand Development

This is a presentation given by design company Frost on 27 July 2010 to a group of local people who had previously met with Frost to help identify some of the characteristics of the local area. This was after the desk research and meetings with local people and after the survey of 300 people within … Read more

Using the Redfern brand

This flyer provides examples of how the Redfern Brand might be used and explains what the brand is and why and how it might be used. File is 688 KB PDF. Download: REDFERN_A4Infosheet_010211_FA.pdf »

Shaping the future of Redfern

On 20 July 2010 the Roll Up Redfern group released a media statement about Roll Up Redfern and the Redfern Brand. This is a copy of that media statement. File is 36 Kb PDF. Download: 2010_roll_up_redfern_press_release.pdf »

Redfern Brand Study Report

As part of the development of the brand it was important to understand people’s perception of the Redfern area. Environmetrics carried out a survey of 300 people living within 10km of Redfern this is their report on the findings back to Frost and the Roll Up Redfern committee. At the session to introduce the Redfern Brand to business … Read more

Redfern Identity Guidelines Summary

Attached is a summary of the Redfern Identity Guidelines for standard applications of the identity. File is 223 Kb PDF. Download: REDFERN_GUIDELINES_Summary.pdf »

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