The deal completes an audacious campaign by the club to
secure home, away and training jersey sponsorship.
Souths co-owner Peter Holmes a Court boasted the club had
received $2.8 million for their combined jersey deals, double the average for
NRL clubs.
Holmes a Court said the only contra in that massive figure
is for plane tickets through Virgin Blue.
“There’s no bulls*** in there, it is $2.8 million
real,” he said.
“The NRL average is $1.4 million for playing strips and
we have raised $2.8 million.
“I think it’s a special place Souths has in Australian
sporting history … we can capitalise on that.”
Chris Green from DSEG, a sports consulting business, said
the Rabbitohs rate in nation’s top five for jersey revenue.
“The combination of Souths’ three major partners means
they are now in the top five teams in the country for revenue generated from
their jersey,” said Green.
The acquisition of such incredible sponsorship revenue is a
massive boost for the club who won last year’s wooden spoon and rarely played
on free-to-air television.
Holmes a Court said it was the a “bright future”
that sold the club to the corporate world and not co-owner, Hollywood actor
Russell Crowe.
“What we didn’t do was sell Russell Crowe. Lets make
that perfectly clear,” he said.
“Russell some seasons may be away making a movie. We
can’t sell Russell Crowe and Russell doesn’t want to do those sorts of things.
“This is all selling the football club and the
opportunity to be involved in the football club.”
Strong management, club history, the strength of the code
and perfect timing were the major factors to help Souths.
“It talks about the strength of the sport right now,
the strength of rugby league,” he said.
“We were the only one on the market … We stood in the
market and said `we’ll give you these, we can deliver you these unique
properties’ and the sponsors were there.
“We think it says something about Souths, we think it
is a special opportunity for Souths and there’s a good rebuilding story about
Souths.”
The away jersey will feature a black rabbit – highlighting
the club’s indigenous heritage and current depth of aboriginal and islander
players.
NRL chief executive David Gallop applauded Souths’ growing
strength as a business.
“They are trying a lot of things and it seems to be
paying dividends but ultimately they want to win footy games and the next few
months will be a big test for them,” Gallop said.
“But no-one could fault the way they are endeavouring
to set themselves up for the future.”
The $35 million re-development proposal includes acquisition
costs, a $3 million fit out for the leagues club plus new football club
headquarters and 10,000 square metres of commercial space to be leased.
Albert Bertini, director of Trivest, said the planned
development would be complete by March 2008 – matching the scheduled finish of
upgrades to Redfern Oval.
Bertini said the plans would give Redfern a huge facelift
and help improve the image of the area.
“The leagues club will be one of the best leagues
clubs,” he said.
“We are talking to major tenants now (commercial
space), we are talking price and let me just say it will be profitable.
“It is confidential but anything we do is fairly
substantial.
“We are looking at more projects around the area. It
will have a big impact.
“(Property prices) will go up, the commercial property
around the area still has a long way to go for its values to go up but it’s
going to go up very strongly in the next five years and people will wake up to
that.”
AAP