The complete collection of 54 outfits from the leading
designer brand was rolled out in Sydney
for the first time as Gucci put on its biggest Australian show for the
label-hungry city.
Every detail of Gucci’s Milan spring summer/fashion launch,
which was held in the Italian city in September last year, was re-created at
Carriageways – the former railway repair yards venue at Redfern.
A giant mirrored catwalk and mirrored seats ensured the
A-list crowd – which included Justin Hemmes, Terry Biviano and Erin McNaught –
could view the luxury clothes from every possible angle.
But international chic doesn’t come cheaply – the
brilliantly-toned maxi-dresses (modelled by Victoria Secret’s newest Aussie
recruit MIranda Kerr) may have been a catwalk favourite but they start at about
$10,000.
Smaller launches of the season’s latest looks have been held
in past years but last night’s show was created to satisfy heavier demand for
the label.
Gucci Australia
managing director Helen Koo said: “Gucci has always been a highly
desirable brand and local consumers are more savvy than a few years ago.”
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