Redfern Precinct Business Study

In 2008 the City of Sydney engaged Environmetrics to undertake a study of the Redfern Business Precinct. This is the final report from that study. Concern about Council proposing to note the study rather than follow up the issues lead to pressure on Council to address some of the issues raised. The Roll Up Redfern … Read more

Redfern Brand 100dpi logos

To enable easy access for those wishing to use the logos we have produced 100 dpi versions of the four logo’s at a width of 640 pixels and placed them in a MS Word document. Higher Resolution RBG and CMYK jpg and eps logos are available from City of Sydney Councils Business and Community Development … Read more

Frost Presentation on Brand Development

This is a presentation given by design company Frost on 27 July 2010 to a group of local people who had previously met with Frost to help identify some of the characteristics of the local area. This was after the desk research and meetings with local people and after the survey of 300 people within … Read more

Using the Redfern brand

This flyer provides examples of how the Redfern Brand might be used and explains what the brand is and why and how it might be used. File is 688 KB PDF. Download: REDFERN_A4Infosheet_010211_FA.pdf »

Shaping the future of Redfern

On 20 July 2010 the Roll Up Redfern group released a media statement about Roll Up Redfern and the Redfern Brand. This is a copy of that media statement. File is 36 Kb PDF. Download: 2010_roll_up_redfern_press_release.pdf »

Redfern Brand Study Report

As part of the development of the brand it was important to understand people’s perception of the Redfern area. Environmetrics carried out a survey of 300 people living within 10km of Redfern this is their report on the findings back to Frost and the Roll Up Redfern committee. At the session to introduce the Redfern Brand to business … Read more

Redfern Identity Guidelines Summary

Attached is a summary of the Redfern Identity Guidelines for standard applications of the identity. File is 223 Kb PDF. Download: REDFERN_GUIDELINES_Summary.pdf »

Brand Identity Guidelines

These the full brand Identity Guidelines (or Style Manual) for the use of the Redfern Brand by the Community. The Guidelines cover: What is a Brand? / our Brand / the Primary Logo / the secondary Logo / Isolation Zones / Positioning Rules / Incorrect Usage / Co-Branding / Primary typeface / system typeface / … Read more

Terms of Redfernece

This is the terms of reference of the Human Services Advisory Committee (HSAC) when it was first established. File is pdf 129Kb. Download »

Organisational Chart

This is a small (10Kb) pdf file of the RWA Organisational Chart. It appears on the RWA website at http://www.redfernwaterloo.com.au/other/organisational_structure_jul05.pdf and is supplied to people seeking jobs in the RWA. Download »