Redfern, Eveleigh, Darlington, Waterloo Watch
A Redfern Brand was launched on 5th February 2011 by the NSW Premier Kristina Keneally and Sydney Lord Mayor Clover Moore. The brand had been developed by Frost for the Roll Up Redfern Group made up o
The Smile, You’re in Redfern! photo competition has been launched with $1600 worth of prizes up for grabs. The aim of the photo competition is to showcase Redfern‟s creative, business and cultural opportunities and to promote Redfern to the wider community reports this media release from Roll Up Red Read More…
In 2008 the City of Sydney engaged Environmetrics to undertake a study of the Redfern Business Precinct. This is the final report from that study. Concern about Council proposing to note the study rather than follow up the issues lead to pressure on Council to address some of the issues raised. The Roll Up Redfern … Read more
To enable easy access for those wishing to use the logos we have produced 100 dpi versions of the four logo’s at a width of 640 pixels and placed them in a MS Word document. Higher Resolution RBG and CMYK jpg and eps logos are available from City of Sydney Councils Business and Community Development … Read more
This is a presentation given by design company Frost on 27 July 2010 to a group of local people who had previously met with Frost to help identify some of the characteristics of the local area. This was after the desk research and meetings with local people and after the survey of 300 people within … Read more
This flyer provides examples of how the Redfern Brand might be used and explains what the brand is and why and how it might be used. File is 688 KB PDF. Download: REDFERN_A4Infosheet_010211_FA.pdf »
On 20 July 2010 the Roll Up Redfern group released a media statement about Roll Up Redfern and the Redfern Brand. This is a copy of that media statement. File is 36 Kb PDF. Download: 2010_roll_up_redfern_press_release.pdf »
As part of the development of the brand it was important to understand people’s perception of the Redfern area. Environmetrics carried out a survey of 300 people living within 10km of Redfern this is their report on the findings back to Frost and the Roll Up Redfern committee. At the session to introduce the Redfern Brand to business … Read more
Attached is a summary of the Redfern Identity Guidelines for standard applications of the identity. File is 223 Kb PDF. Download: REDFERN_GUIDELINES_Summary.pdf »
These the full brand Identity Guidelines (or Style Manual) for the use of the Redfern Brand by the Community. The Guidelines cover: What is a Brand? / our Brand / the Primary Logo / the secondary Logo / Isolation Zones / Positioning Rules / Incorrect Usage / Co-Branding / Primary typeface / system typeface / … Read more
The Premier and Minister for Redfern and Waterloo, the Hon Kristina Keneally, and the Lord Mayor, Clover Moore, announced the exciting launch of the Redfern brand on Saturday, 5 February at the Return to Redfern event reports this media release from the Roll Up Redfern Group on 8 Fenruary 2011. Read More…